20 Video Ideas for your business in 2023
Nowadays having just one video on the homepage of your website can have minimal impact, what really makes a difference is having a range of content to use across all platforms - we’ve found that this has a profound impact. Your customers get to know and trust you, have a better understanding of your products and services and build a personal connection to your business and brand.
Here’s a list of 20 types of content to help get you started;
Product demonstrations: Create a video that shows how your product works and the benefits it offers.
Customer testimonials: Ask satisfied customers to share their experiences with your product or service in a video.
Behind-the-scenes: Give your audience a behind-the-scenes look at your business, showing how your products are made or how your team works.
Tutorials: Create instructional videos that teach your audience how to use your products or services.
Explainer videos: Use animation or visuals to explain complex concepts or ideas related to your business.
Interviews: Interview industry experts or thought leaders to provide valuable insights and information to your audience.
Event coverage: Record and share videos from events related to your business, such as trade shows or conferences.
Product launches: Create a video to announce and promote the launch of a new product or service.
Virtual tours: Create a virtual tour of your business, showcasing your facilities and products.
Q&A: Host a Q&A session with your audience, answering their questions about your business or industry.
Live streaming: Use live streaming platforms such as YouTube Live or Facebook Live to connect with your audience in real-time.
Case studies: Create a video that showcases how your product or service has helped a specific customer or client.
Company culture: Share a video that showcases your company culture and values.
Product comparisons: Create a video that compares your product to similar products on the market.
How-to videos: Create a series of how-to videos that teach your audience how to do something related to your product or service.
Company history: Share the story of your company's history and evolution.
Customer stories: Share stories from your customers about how your product or service has impacted their lives.
Industry news: Share a video that covers the latest news and trends in your industry.
User-generated content: Share videos created by your customers or fans of your brand.
Humorous content: Create a video that uses humor to engage your audience and promote your brand.
